CollegeHumor Site Redesign
Roles: Art Director, Designer
Skills: User Interface Design, User Experience Design, Brand Development, Product Development
Improved Video Watching Experience
CollegeHumor has an enormous multi-million subscriber base on YouTube. However, the video watching experience on the site was constrained to embedded video in blog posts. I designed an entirely new video watching experience on the site for viewers who chose to watch there, and for sponsors who wanted a more customizable experience than we could offer on YouTube.
Improved Reading Experience
CollegeHumor’s strongest performing content had become comics and illustrated lists. Due to the optimization standards of the library and limited development resources, the width of the content column remained fixed. However, with the introduction of a continuous reading experience, the placement of a fixed title, and improved ad placements, the experience became easier to consume, and led to increased times spent on the site. Priority was placed on ad viewability as opposed to impressions, leading to a favorable response from users and sponsors alike.
Improved Homepage Experience
The popularity of CollegeHumor’s Facebook and other social media accounts shifted the way visitors arrived at the site. The homepage became less of a functional priority for our users, while remaining an important place to express our offerings. Advertising partners expected homepage placement as part of any premium sponsorship, and expressed a desire to see a homepage that felt more current.
I redesigned the homepage from one that prioritized surfacing the most recent content to one which placed greater emphasis on our talent and franchises.
Improved layout and wayfinding for formats and verticals
I designed the site to take better advantage of our taxonomy, surfacing franchises, talent, and topics in a more deliberate fashion. While benefiting users, this also allowed for improved sponsorability of those verticals.