A large scale branding and launch project which included an expansive website and a companion app.
Realignment of layouts, colors and typography. New logos for peripheral brands.
The CC:Stand-Up app gave fans free access to Comedy Central’s massive library of stand-up from hundreds of their favorite comedians. This discovery app called for a clean and pleasing way to discover connections between comedians.
Since the app was the first time the CC:Stand-Up brand would be introduced to the public, it was an opportunity to shape the entire brand identity for the network.