The Daily Show

Beginning with the launch of thedailyshow.com in 2006, I was responsible for maintaining a strong and consistent brand identity for The Daily Show across multiple digital distribution platforms. I was also part of collaborative teams which created award-winning online exclusive content. I developed and managed and an internal design team of roughly eight people (some of which were dedicated exclusively to The Daily Show), and helped hire and manage vendors working on related projects.

The Daily Show Website

In 2006, thedailyshow.com became one of the very first standalone websites for Comedy Central programming. The entire archive of Daily Show programming going back to Jon Stewart’s first episode would now be online, along with a host of original features, cast bios, and guest information.

As part of the working project team, I helped define the scope and features of the site. Leading the design team, I developed the branding and the interface, and worked to create user experiences. I hired and supervised freelancers brought on to supplement staff during the build-out.

The Daily Show Mobile and Tablet Sites

From the day that it launched as a standalone site, thedailyshow.com was experienced differently across platforms. Distribution agreements limited what content was available on certain platforms, so we needed to find unique ways of packaging and sharing our content in a satisfying and comprehensive manner. The Daily Show mobile and tablet sites achieved that in an elegant interface well-suited for the nature of the experience.

The Daily Show Headlines App

The first generation of Daily Show apps were a huge success, but their scope was limited. As consumer demand grew, distribution agreements evolved, and new social behaviors emerged, the second generation of Daily Show apps was born. The first post-skeuomorphic design I championed, I also heavily influenced the UI and UX, helping to identify smart and subtle ways to streamline the experience.

The Daily Show Tablet App

The Daily Show was frequently the network’s flagship brand for launching on new platforms. Consumers and distributors clamored for it. Since distribution agreements limited what content was available on certain platforms, we needed to find unique ways of packaging and sharing our content in a satisfying and comprehensive manner. The first Daily Show apps for iPhone and iPad were among our early successes.

The Daily Show iPhone App

The Daily Show was the very first Comedy Central property to get it’s own app. Working on a specially cultivated team within MTV Networks (Comedy Central’s parent), I lead the design of the interfaces for this and many more of Comedy Centrals programming apps.

The Daily Show Windows Phone App

Before the operating system was unveiled to the public, Microsoft approached MTV Networks (Comedy Central’s parent) to help launch our content on their new Windows phone. We delivered an elegant and full featured app hewing closely to design guidelines without ever having used the operating system.

The Daily Show “Be A Correspondent”

The Daily Show “Be A Correspondent” program was an expansive fan experience made possible by multiple sponsor partnerships. Fans could upload their picture and become a Daily Show Correspondent with the “On-Location Image Maker.” They could also take the Correspondent Challenge and test their knowledge of The Daily Show correspondents’ past exploits. I was responsible for branding and supervising the design of every element of the experience.

The Daily Show Correspondent Files

The Daily Show “Correspondent Files” program was a sponsored experience in which fans could test their knowledge of The Daily Show correspondents. I was responsible for establishing and maintaining the identity of the program in all of its facets.